SEO & GEO Console

beautybyevangeline.com Work in progress

What we are building

SEO

Found on Google

Every product, collection, page and Journal article set up so Google understands it and ranks it for the searches Evangeline customers actually make.

GEO

Recommended by AI assistants

Making Evangeline the brand ChatGPT, Perplexity, Gemini and Google’s AI Overviews can read, trust and quote when someone asks for a skincare or beauty recommendation.

The store at a glance

Products in scope

Store pages

Journal articles

Site health · Ahrefs audit

91out of 100

Excellent

Share of the site’s pages with no errors. The job now is to take it to the high 90s and keep it there.

149

Pages with no errors

Pages with errors

182

URLs crawled

Errors

Warnings

Notices

Top issues found	Pages
Image file size too largeSlows pages down, especially on mobile.	6
Orphan pages (no internal links pointing to them)Google struggles to find and value pages nothing links to.	5
Canonical page with no internal linksThe main version of a page is not linked from anywhere on the site.	4
Pages linking to a redirectLinks go through an extra hop instead of straight to the page.	25
Meta description too longGets cut off in Google results.	13
Meta description missingGoogle writes its own snippet, often a weak one.	11
Title too longGets cut off in Google results.	5
Redirecting URLs (3xx)Old addresses still in use on the site.	4
H1 heading missingThe page has no main heading for Google to read.	3
Images missing alt textGoogle and screen readers cannot tell what the image shows.	2

Source: Ahrefs Site Audit. 160 pages load normally, 4 redirect, none broken.

Worklog · completed

Shipped work

Click any item to see exactly what was done and where.

Full site audit run with Ahrefs: health score 91Done

Ahrefs crawled the whole site and checked every page for technical SEO problems. The site scored 91 out of 100, rated Excellent, which is a strong starting point. The full results are in the Site health section above.

What it found

182 URLs crawled. 149 pages have no errors and 15 have at least one.
15 errors, 64 warnings and 46 notices in total.
The biggest items: oversized images, pages with no internal links pointing to them, and missing or overlong meta descriptions.
No broken pages. Everything loads, with only 4 redirects.

Google Business Profile made liveLive

Evangeline now has a live Google Business Profile. It’s the brand panel people see on Google Search and Maps when they search for Evangeline by name.

Why it matters

Gives the brand an official, verified presence on Google next to the website.
A trusted source of brand facts that Google and AI assistants use to describe Evangeline correctly.
Opens the door to Google reviews, which build trust with new customers.

Ahrefs Web Analytics installed across the siteLive

Ahrefs’ analytics now runs on every page of beautybyevangeline.com. It shows where visitors come from, including search engines and AI assistants like ChatGPT and Perplexity, next to the ranking data we use for SEO work.

What went live

Tracking script added to the live theme, so it loads on every page.
Cookie-free and lightweight, loads in the background without slowing pages down.
Checked on the live site after publishing.

Google Search Console connected for the whole siteLive

Google’s site ownership tag is now on every page of beautybyevangeline.com. This is what lets us see how Google crawls the store, which searches bring people in, and where pages rank.

What went live

Verification tag added to the live theme, so it loads on every page, on both the www and non-www address.
Checked on the live site after publishing.
Unlocks the sitemap submission and the search performance data every later step is measured against.

Live theme backed up before any changeDone

A full copy of the live theme was saved before we touched anything, so every change we make can be rolled back in one click.

Backup saved in the store as an unpublished theme, named so it is clearly ours.
Existing drafts and backups left exactly as they were.
Same rule for every future theme edit: back up first, then change.

Store reviewed: products, pages, Journal and themesDone

First pass over everything that can rank: 12 products, 6 pages, the Journal with its 10 articles, and all themes in the store. This is the starting inventory the audit and optimisation work runs against.

Secure SEO access to the store set upDone

A private “Adjoltz SEO” app connected to the store, so SEO work happens directly and quickly without passing logins around.

What it can and can’t touch

Can: products, pages, the Journal, theme code, navigation and redirects, translations, images and store analytics. Everything SEO needs.
Can’t: orders, customer data, payments, payouts, staff accounts or billing.
Evangeline can remove it at any time by uninstalling the app.

Worklog · up next

The plan from here, in order

Each step builds on the one before it. Items move to “completed” as they ship.

Sitemap submitted and search baseline capturedIn progress

Submit the store sitemap to Google and record the starting point: clicks, impressions, rankings and organic sales. Every result we report later is measured against this line.

Fix everything the site audit foundNext

Work through the audit list, errors first, until the health score is in the high 90s.

Compress the oversized images so pages load faster on mobile.
Link the orphan pages into the site so Google can find and value them.
Point the 25 links that go through redirects straight at the final pages.
Write the 11 missing meta descriptions, and shorten the 13 long ones and the 5 long titles.
Add the missing H1 headings and image alt text.
Check page speed and Core Web Vitals on mobile, then re-run the audit to confirm.

Keyword research and page mappingPlanned

Find the searches real buyers make for Evangeline’s products, check who ranks for them today, and assign each keyword to the one page that should win it, so pages never compete with each other.

Product page optimisationPlanned

Search titles and meta descriptions written for each of the 12 products.
Descriptions that answer what shoppers ask: ingredients, skin type, how to use, results.
Image alt text on every product photo.
Clean URLs, with redirects so nothing already ranking is lost.

Structured data for Google and AI searchPlanned

Add the machine-readable markup that search engines and AI assistants use to understand a store: product, price and availability, reviews, brand and organisation, FAQs and breadcrumbs. This is what powers rich results like star ratings in Google.

Collections, pages and internal linkingPlanned

Optimise collection and store pages, and link products, collections and Journal articles to each other so authority flows to the pages that sell.

Journal: refresh existing articles, then publish new onesPlanned

Update the 10 existing Journal articles with target keywords, internal links and clear answers.
New buying guides, routines and FAQ articles aimed at the questions customers search for.

GEO: getting recommended by AI assistantsPlanned

Confirm AI crawlers can reach and read the store.
Write clear, quotable answers about Evangeline’s products, ingredients and brand story on the pages AI tools read.
Keep brand facts consistent across the site and trusted listings, so assistants describe Evangeline correctly.
Test what ChatGPT, Perplexity, Gemini and Google AI Overviews say about the brand, and track it over time.

Tracking and monthly reportingPlanned

Measure organic traffic and sales from Google and from AI assistants separately, and report progress against the baseline every month on this console.

How this console works. Every piece of work is logged here as it ships, with what changed and where it’s live. The plan above is the order we work in and may be adjusted as the audit and data come in.